![]() ![]() Human-to-machine voice interactions are inevitable. That’s not to say they aren’t already proving useful. But to be revolutionary, they will need to find a greater calling - a new, breakout application. Today, voice assistants and smart speakers have proven to be popular ways to turn on the radio or dim the lights or get weather information. While people are certainly enthusiastic about the new technology, it’s not exactly life-changing yet. Just a little more than half said they wouldn’t want to go back to life without a smart speaker. While some of this will likely come to pass, the hype might be disguising where we really are with voice technology: Earlier than we think.Ībout a third of smart speaker owners end up using them less after the first month, according to an NPR and Edison Research report earlier this year. Global ad spending on voice assistants - currently nonexistent - will reach $19 billion by 2022, nearly the size of the current magazine ad business, per Juniper Research. ![]()
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